LadyBits, LLC

LadyBits was founded by Arikia Millikan in 2013. Curious to see what kind of journalistic content could be produced by applying a more humanisitc approach to online media, she created a publishing environment which inverted the typical gender divide of most tech newsrooms to a ratio of 85% women, 15% feminist men. After recruiting over 100 top journalists, editors, and content producers from her own social network to participate in this media experiment, Arikia negotiated contracts with five media organizations (Vice, Refinery29, Popular Science, Medium, and NewHive) to buy LadyBits content. LadyBits did not pursue fundraising opportunities but broke even financially throughout the duration of its run—while paying writers above-market value for content and producing everything within the LadyBits collective.

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